Last Updated: September 3, 2026

The AB Plan respects your privacy and is committed to protecting the personal information you provide when using our websites, assessments, digital products, and related services.

The AB Plan is a registered trade name operating in Alberta, Canada.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information you voluntarily provide to us, including:

Your name and email address

Assessment responses and assessment scores

Information submitted through forms, surveys, or questionnaires

Communications you send to us

Purchase and transaction information

Information associated with your access to our digital products

When you complete the What's Your B? Assessment, we may store your responses, overall AB Score, category scores, and related assessment information so that we can provide your results and relevant resources.

2. Payment Information

Payments for The AB Plan products may be processed by third-party payment processors.

The AB Plan does not directly store your complete credit or debit card information. Payment information is handled by the applicable payment processor according to its own privacy and security practices.

3. Automatically Collected Information

When you visit our websites or interact with our services, certain information may be collected automatically, including:

IP address

Browser and device information

Pages visited

Referral source

Date and time of visits

Website interactions

Cookies and similar technologies

Advertising and analytics information

We may use analytics, advertising pixels, cookies, and similar technologies to understand website performance, improve our services, measure advertising effectiveness, and provide relevant marketing.

4. How We Use Your Information

We may use your information to:

Deliver your assessment and assessment results

Provide purchased digital products

Create and maintain your customer record

Process and administer purchases

Provide customer support

Send requested information

Send educational content, product information, and occasional marketing communications

Improve The AB Plan's products, website, assessments, and customer experience

Analyze website and marketing performance

Prevent fraud, abuse, or misuse

Comply with applicable legal obligations

5. Email Communications

When you provide your email address through an assessment, purchase, form, or other opt-in, we may send you information related to your request as well as occasional communications from The AB Plan where permitted by applicable law.

Marketing emails will include an option to unsubscribe.

You may unsubscribe from marketing communications at any time. We may still send transactional or service-related communications when necessary, such as purchase confirmations, product-access information, or requested assessment results.

6. Service Providers

We use third-party providers to operate portions of our business. These may include providers for:

Website and funnel hosting

Customer relationship management

Email and communications

Payment processing

Digital product delivery

Analytics

Advertising and conversion measurement

Technical infrastructure and security

These providers may process personal information as necessary to provide their services to us.

Some providers may process or store information outside Alberta or Canada. As a result, information may be subject to the laws of the jurisdiction in which it is processed or stored.

7. Cookies and Tracking Technologies

The AB Plan may use cookies, pixels, analytics tools, and similar technologies to operate our websites, remember preferences, understand how visitors use our services, and measure marketing and advertising performance.

Your browser may allow you to restrict or disable certain cookies. Doing so may affect some website functionality.

8. How We Protect Information

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, fulfill the purposes described in this Policy, resolve disputes, enforce agreements, and meet applicable legal requirements.

10. Your Privacy Choices

Depending on where you live and applicable law, you may have rights relating to your personal information, including the ability to request access to or correction of certain information we hold about you.

You may also request deletion of certain personal information where applicable, subject to legitimate business, contractual, and legal retention requirements.

To make a privacy request, contact:

[email protected]

We may need to verify your identity before completing certain requests.

11. Children's Privacy

The AB Plan's services are intended primarily for athletes and adults planning or navigating life, education, career, business, or opportunities beyond sport.

Our services are not intended to knowingly collect personal information from children under 13 without appropriate authorization. If you believe a child has provided personal information to us improperly, please contact us.

12. Third-Party Links

Our websites and communications may contain links to third-party websites or services.

The AB Plan is not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technology, business practices, or applicable requirements.

The current version will be posted on our website with the updated effective date.

14. Contact Us

Questions or requests regarding this Privacy Policy may be directed to:

The AB Plan
Registered trade name
Alberta, Canada
Email: [email protected]